From runway looks in Milan to dewy, minimalist routines in Stockholm — Europe is home to some of the most creative and influential beauty content on Instagram. These top 10 beauty influencers are shaping trends, setting standards, and inspiring millions with their expertise in makeup, skincare, hair, and holistic beauty.
Whether you’re a beauty enthusiast, aspiring MUA, or a skincare junkie, this list is packed with must-follow creators whose content will elevate your daily glam and self-care routines.
🇬🇧 1. Nikkie de Jager – @nikkietutorials
Netherlands
With millions of fans worldwide, Nikkie is one of the most respected names in the global beauty industry. Known for her jaw-dropping makeup transformations and heartfelt presence, she’s more than a content creator — she’s a movement.
Why follow: High-glam tutorials, product reviews, inclusivity, and confidence-building messages.
🇬🇧 2. Lisa Eldridge – @lisaeldridgemakeup
United Kingdom
Celebrity makeup artist turned beauty entrepreneur, Lisa brings a refined and educational approach to beauty. Her content is artistic, classy, and deeply insightful for both beginners and pros.
Why follow: Vintage-inspired looks, luxury makeup tips, and pro-level product knowledge.
🇸🇪 3. Emelie Lindmark (Emitaz) – @emitaz
Sweden
A stunning mix of beauty, fashion, and lifestyle, Emelie brings soft glam looks with effortless elegance. Her skincare routines and makeup GRWMs are fan favorites.
Why follow: Glow-focused beauty content and attainable luxury.
🇫🇷 4. Violette Serrat – @violette_fr
France
Violette is the epitome of Parisian chic. Her approach to beauty is all about self-expression, playful color, and embracing your natural features.
Why follow: Effortless French beauty, bold pigments, and skincare-as-makeup philosophies.
🇮🇹 5. Clio Zammatteo – @cliomakeup_official
Italy
Clio is one of Italy’s most beloved beauty vloggers. Her content is vibrant, educational, and full of personality — making beauty feel accessible and joyful.
Why follow: Honest reviews, practical tips, and real skin positivity.
🇪🇸 6. Teresa Andrés Gonzalvo – @teresaandresgonzalvo
Spain
Teresa brings editorial beauty into everyday routines. Her content is visually stunning and always paired with luxury skincare picks and flawless makeup looks.
Why follow: For flawless skin, fashion integration, and glowing inspo.
🇵🇱 7. Maxineczka – @maxineczka
Poland
A top Polish beauty guru, Maxineczka offers in-depth makeup tutorials, before-and-after reveals, and tons of product testing content in a down-to-earth style.
Why follow: Step-by-step guides and trustworthy recommendations.
🇩🇪 8. Hatice Schmidt – @haticeschmidt
Germany
Hatice combines powerful beauty tutorials with a bold personality and strong community values. She’s known for empowering content that celebrates all types of beauty.
Why follow: Fierce makeup looks and inclusive, empowering messaging.
🇩🇰 9. Josefine Hanning Jensen – @josefinehj
Denmark
Josefine’s approach to beauty is minimal, clean, and elevated. With a feed full of natural textures and warm tones, she bridges beauty and lifestyle effortlessly.
Why follow: For soft glam, no-makeup makeup, and skin-first focus.
🇵🇹 10. Mariana Gomes – @marianagomes
Portugal
A rising star in European beauty, Mariana shares glowing looks, self-care routines, and beginner-friendly tips in a relaxed and relatable style.
Why follow: Everyday glam, skincare love, and positive vibes.
Final Thoughts
From bold red lips to “clean girl” skincare routines, Europe’s beauty influencers are setting global trends while also celebrating individuality and authenticity. Following these creators means more than just product tips — it’s about embracing beauty that feels real, inclusive, and inspiring.
Whether you’re a beauty brand scouting new collaborations or someone simply looking to level up your routine, these 10 beauty influencers are your passport to the best of European glam.