Europe has long been at the forefront of fashion, from the runways of Paris and Milan to the street styles of Berlin, Copenhagen, and Madrid. In 2025, fashion inspiration lives on Instagram — and some influencers are setting global trends with every post.
Whether you’re a brand seeking fresh talent, a stylist looking for inspiration, or just someone who loves a curated aesthetic, here are 10 of the most iconic fashion influencers in Europe you should be following right now.
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🇫🇷 1. Camille Charrière – @camillecharriere (France)
A fixture in the Paris fashion scene, Camille combines luxury chic with effortless vintage. Her content blends high-end fashion week looks with natural, minimalist street style — the perfect balance for modern fashion lovers.
Style Vibe: French girl aesthetic meets editorial runway
Why Follow: Collaborates with Chanel, Net-A-Porter, and Burberry
🇬🇧 2. Patricia Bright – @thepatriciabright (UK)
A powerhouse influencer with an inspiring story, Patricia mixes high-street glam with business-savvy advice. Her fashion content ranges from budget-friendly hauls to red carpet glam.
Style Vibe: Bold, glamorous, accessible
Why Follow: Authentic voice + huge engagement = influencer magic
🇩🇪 3. Caroline Daur – @carodaur (Germany)
Known for her impeccable layering, sleek beauty, and partnerships with global brands, Caroline is one of Europe’s most booked influencers.
Style Vibe: Lux athleisure + couture editorials
Why Follow: Street style legend and frequent face at global fashion weeks
🇮🇹 4. Chiara Ferragni – @chiaraferragni (Italy)
The OG fashion blogger turned global icon. Chiara is now a full-fledged entrepreneur with her own brand and over 25 million followers.
Style Vibe: Italian luxury, pop glam, and power dressing
Why Follow: She IS the blueprint for influencer success
🇪🇸 5. Gala González – @galagonzalez (Spain)
A pioneer in Spain’s digital fashion world, Gala fuses art, travel, and fashion. Her feed is dreamy, high-end, and beautifully curated.
Style Vibe: Boho luxe meets modern editorial
Why Follow: For aesthetics and inspiration with soul
🇸🇪 6. Matilda Djerf – @matildadjerf (Sweden)
The face of the Scandinavian soft-girl aesthetic, Matilda brings sun-kissed minimalism to a new level. Founder of Djerf Avenue, she defines cozy, classy, and sustainable fashion.
Style Vibe: Feminine, flowy, clean neutrals
Why Follow: To simplify and elevate your wardrobe
🇳🇱 7. Linda Tol – @lindatol_ (Netherlands)
A trendsetter with a knack for structured cuts and muted palettes, Linda’s content feels editorial yet wearable.
Style Vibe: Architectural fashion meets soft tailoring
Why Follow: For quiet luxury and effortless edge
🇩🇰 8. Pernille Teisbaek – @pernilleteisbaek (Denmark)
Former model and stylist turned Instagram fashion mogul, Pernille embodies the Nordic minimal-meets-bold look.
Style Vibe: Clean lines, bold accessories, fashion-forward
Why Follow: For fashion editor styling in real life
🇵🇱 9. Jessica Mercedes Kirschner – @jemerced (Poland)
Jessica fuses international high fashion with Eastern European elegance. She’s one of Poland’s top influencers and now a respected designer.
Style Vibe: Vibrant, polished, feminine
Why Follow: Glamorous looks and insider fashion week content
🇵🇹 10. Inês Rochinha – @inesrochinha (Portugal)
Inês blends lifestyle, beauty, and fashion seamlessly. Her outfit inspirations are grounded in comfort with a pop of Portuguese flair.
Style Vibe: Pastels, denim, and beach-side cool
Why Follow: For everyday style that feels real and joyful
👠 Want to Be on This List Someday?
If you’re an aspiring fashion influencer or brand, visibility is everything. To grow faster in Europe, you need:
- 📈 High follower counts
- 💬 Engaged community
- 📸 Consistent content
- ✅ Real European audience
👉 Learn how to build social proof the smart way with EuroFollowers